Christopher Bush | User Experience Consultant | Sigma
This session was presented at Camp Digital 2012


Helping the world's largest hotel company to achieve 96% on the System Usability Scale

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We can all cut down on our own consumption, but imagine how much greater the impact if a hotel did the same; or if many hotels took real steps to become more sustainable. Now imagine if InterContinental Hotels Group, the world's largest hotel company, rolled this out to over 4000 hotels globally. IHG's pioneering environmental web application Green Engage helps hotels to meet the sustainability challenge. Sigma led the re-design of the system user interface and this session will look at the "before and after", the user engagement steps we took, the user testing we performed and the resulting impact.

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