One size does not fit all - Affordable, effective and engaging approaches to user testing
We are often asked to outline the benefits of certain user research, engagement and testing techniques, not only from a project cost and schedule perspective but also because some people feel too much user involvement can derail plans, change specifications and lead to competing views or negative feedback. Justin will look at simple, cost-effective and enjoyable techniques used to engage users. He will show examples of tools and techniques Sigma has employed for projects ranging in size, complexity and budget and talk through the pros and cons of the approaches used. The key take-aways from this talk are:
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