Steven Cassin | Partner Sales Manager | EPiServer
This session was presented at Camp Digital 2012

steven-cassin

Harnessing the power of social user experience

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As social media marketing becomes mainstream you need a new competitive advantage to stand out. Find out how to improve user experience on social media.

Increasing number of companies and brands are using social media such as Facebook, Linkedin and Twitter to engage with customers online. But as these channels mature it's no longer enough just to have a brand page, collect 'likes' and 'followers'. Savvy customers now expect companies to engage with them on their terms and treat them as individuals. It's therefore important to optimise the social media user journey in order to turn 'followers' into paid customers. This presentation will take you a step beyond the basics of social media marketing and show you how to use personalisation in Facebook to improve the relevance of your message on social media.

About Steven

Steven is the Partner Sales Manager at CMS and ecommerce platform provider - EPiServer UK. He has worked for some of the best digital agencies in Ireland and has helped shape online communications and digital marketing strategy for some of Ireland's leading brands and organisations such as Dublin Bus, Northern Ireland Assembly and Tourism Ireland over the years. He has a strong track record in client engagement and is currently supporting EPiServer's key UK and Irish partners in business development.

Get in touch with Sigma

Camp Digital was brought to you by Sigma. We are a leading specialist in User Experience consulting and design, information management, and web technologies. We provide research, analysis, design, development and support services, with specific expertise in usability, accessibility, content and document management, websites, intranets and online applications.

If you think we can help you call us on 01625 427718 or email hello@wearesigma.com.