Optimisation Strategist at PRWD
Emma is an optimisation strategist at Manchester based CRO agency, PRWD. She specialises in user behaviour and research; everything from running eye tracking studies to cross device moderated research. Whatever technique, Emma is focused on getting the best insights out of any project. Recently she provided expert comment for PC Pro on "The Psychology of Online shopping" and will be speaking at a range of conferences around the UK this year.
The Psychology of Online Shopping
Emma presents an introduction to consumer psychology and how to effectively apply its principles to understand user behaviour and encourage them to take action.