Camp Digital
Ned Poulter

Ned Poulter


CEO & Founder, Pole Star Digital

Ned Poulter is an experienced, imaginative, and enthusiastic entrepreneur and digital marketing consultant. He worked both agency-side and in-house in various roles across Europe before starting his own digital marketing consultancy. He specialises in SEO, PPC and Conversion Rate Optimisation (CRO) but he’s also a leading industry voice on Web Analytics, Social Media and Digital Strategy Development.

Personalisation: A Perspective on Putting People at the Centre of your Conversion Efforts

How people use the web has changed. Consumers are demanding more from their online interaction with brands. They expect only specific and personally relevant messaging before they are inclined to take the actions that you are influencing them towards.

In this talk, Ned will share observations on the changing nature of how personalisation is being used across the web. He’ll provide insight and actionable takeaways from his work to help fuel your conversion efforts and better optimise your digital activities., challenging some ideals and hopefully prompting greater use of personalisation in your marketing.

Pole Star Digital



Get Tickets

It’s our 5th birthday, and we’re lining up our biggest and best event yet. Over two days you’ll see some inspirational speakers, attend practical, hands-on workshops and network with peers from one of the UK’s most vibrant digital communities.

The main event in Manchester Town Hall brings you talks from world-class speakers in our industry on topics such as accessibility and inclusive design, the Internet of Things and product interface UX, optimising the user experience and CRO.

There is also an optional pre-event workshops day in Manchester Central Library on the 16th March where you can choose a seminar in the morning and one in the afternoon, focusing on action-oriented takeaways in small groups.

  • Industry-leading speakers
  • Network with 500 of your fellow designers, developers, and UXers
  • Proper, hearty networking lunch
  • Tea, coffee and snacks throughout the day
  • Access to videos of all sessions
  • Awesome after party with free welcome drink