CEO & Founder, Pole Star Digital
Ned Poulter is an experienced, imaginative, and enthusiastic entrepreneur and digital marketing consultant. He worked both agency-side and in-house in various roles across Europe before starting his own digital marketing consultancy. He specialises in SEO, PPC and Conversion Rate Optimisation (CRO) but he’s also a leading industry voice on Web Analytics, Social Media and Digital Strategy Development.
Personalisation: A Perspective on Putting People at the Centre of your Conversion Efforts
How people use the web has changed. Consumers are demanding more from their online interaction with brands. They expect only specific and personally relevant messaging before they are inclined to take the actions that you are influencing them towards.
In this talk, Ned will share observations on the changing nature of how personalisation is being used across the web. He’ll provide insight and actionable takeaways from his work to help fuel your conversion efforts and better optimise your digital activities., challenging some ideals and hopefully prompting greater use of personalisation in your marketing.