Incubating novel technologies and user experience in an enterprise environment
Pharmaceuticals is a fast moving industry where access to new data and technologies can make life changing impact on patients’ lives. Nick Brown leads the EMEA Technology Incubation Lab in the CTO Office at AstraZeneca and is tasked with scouting and nurturing exciting, emerging technologies hand in hand with real business problems. He will give an overview of their experiences with new approaches in search, UX and mobile. By the end of last year, the Technology Incubation Lab had incubated a new competency centre in User Experience and this talk will reflect on some of the methods taken to drive UX within a corporate enterprise culture, how UX has really engaged business customers and how new methodologies are yielding surprising insights.