Camp Digital
Robert Mulder

Robert Mulder

Director of Business UK & VOC consultant - Usabilla

Robert is a VoC expert at Usabilla and he consults global brands on how to boost conversions with user feedback.

How to Combine Quantitate Data with Qualitative Insights for CRO

Analyzing data is a key component for any successful digital strategy. But is it enough?

Analytics enables you to identify bottlenecks and find areas for improvement. You can identify the "what"...but not the "why". To effectively grow your website, product or service a qualitative approach is also needed.

Robert will talk about how to combine quantitative data with qualitative insights for optimization success. He will talk about why user feedback is important and how you can implement an effective feedback strategy for actionable results.




Get Tickets

It’s our 5th birthday, and we’re lining up our biggest and best event yet. Over two days you’ll see some inspirational speakers, attend practical, hands-on workshops and network with peers from one of the UK’s most vibrant digital communities.

The main event in Manchester Town Hall brings you talks from world-class speakers in our industry on topics such as accessibility and inclusive design, the Internet of Things and product interface UX, optimising the user experience and CRO.

There is also an optional pre-event workshops day in Manchester Central Library on the 16th March where you can choose a seminar in the morning and one in the afternoon, focusing on action-oriented takeaways in small groups.

  • Industry-leading speakers
  • Network with 500 of your fellow designers, developers, and UXers
  • Proper, hearty networking lunch
  • Tea, coffee and snacks throughout the day
  • Access to videos of all sessions
  • Awesome after party with free welcome drink